Apple Fails So the Coolest Brand

Ocimnet - After working hard over the last two years, through the product Apple iPhone, iPad and iPod homemade still lose the coolest brand.

According to the CoolBrands Council's annual report, for two consecutive years, Aston Martin beat Apple as the coolest brand in Britain. In a 2009 report, iPhone, iPod and Apple is dominating the top five to beat Aston Martin.


But since last year, Aston Martin managed to defeat and push the iPhone and the iPod to the second and third positions. Meanwhile, Apple's brand to position 13 in free fall behind Google, the BlackBerry and the Nintendo Wii.

This year, all Apple products combined in one brand but still ranks second behind James Bond's car. BlackBerry itself occupies the sixth position, Google and YouTube seventh position position 10.

According to the Telegraph, this list is the 2000 survey results and input from the users 'council of experts' which is a group of 35 designers, models and magazine editors. The selection process itself included, style, innovation, authenticity, authentication, brand appeal and uniqueness.

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